Maruti First Electric SUV: Everything you need to know
Maruti Suzuki, India’s largest carmaker, is finally stepping into the electric vehicle (EV) segment with the highly anticipated eVX – its first all-electric SUV. First unveiled as a concept at the Auto Expo 2023, the Maruti eVX represents a major shift in the company’s strategy, embracing electric mobility to meet future demand and sustainability goals.
With Tata Motors already dominating the Indian EV space and Mahindra rolling out strong contenders like the XUV400, Maruti’s entry is both timely and essential. In this article, we dive into 5 things we know so far about the upcoming Maruti eVX – from range and design to pricing and competition.
Expected Driving Range and Battery Specifications
One of the most crucial aspects of any EV is its driving range, and Maruti Suzuki aims to impress with the eVX.
Claimed Range: Over 500 km
According to official statements and concept disclosures, the Maruti eVX will offer a range of around 550 km on a single charge (MIDC cycle). This positions it ahead of rivals like the Tata Nexon.ev (which offers 465 km ARAI-certified range) and the Mahindra XUV400 (up to 456 km).
Battery Pack
The concept eVX was showcased with a 60 kWh lithium-ion battery pack.
It will likely support fast charging, though official charging times have not been revealed.
A smaller 48 kWh battery variant may also be introduced for lower-priced models.
Platform
The eVX is being built on the all-new dedicated EV platform co-developed by Suzuki and Toyota, referred to as the 27PL architecture. This platform is engineered for flexibility, allowing Maruti to launch multiple EVs in the future with different body types.
Bold and Futuristic Design Direction
Unlike Maruti’s existing line-up, the eVX marks a bold design departure. It is not just a converted ICE vehicle but a ground-up electric SUV that focuses on aerodynamics and futuristic styling.
Key Design Highlights:
LED Lighting: Sleek LED DRLs, a closed-off grille, and sharp headlamp units.
Aerodynamic Styling: Clean lines, flushed door handles, and low drag for better efficiency.
Size and Dimensions: The eVX measures approximately 4,300 mm in length, 1,800 mm in width, and 1,600 mm in height, making it larger than the Tata Nexon.ev and comparable to the Hyundai Creta.
Interior Features (Expected):
Fully digital instrument cluster
Large touchscreen infotainment system (10+ inches)
ADAS (Advanced Driver Assistance Systems) features in top variants
Dual-tone interior themes with sustainable materials
Ample boot space thanks to the EV-specific architecture
Maruti has confirmed that Suzuki’s European design team had a significant role in the styling of the eVX, making it more appealing to global EV buyers.
Competitive Pricing Strategy: Can It Beat the Nexon.ev and XUV400?
Pricing will be a key factor determining the success of Maruti’s first electric SUV. While the final price will be revealed closer to the launch, industry insiders suggest a starting price of ₹18–20 lakh (ex-showroom), with top-end variants going up to ₹24–25 lakh.
Why This Pricing Strategy Makes Sense:
Maruti aims to offer value-for-money without compromising on EV-specific technology.
A lower battery variant could help Maruti launch a base model under ₹18 lakh, competing directly with Tata Nexon.ev’s entry-level trims.
With increasing localisation of battery components, the price could drop even further in the future.
Tax Benefits & Incentives
Buyers will be eligible for FAME II subsidies, and additional state-level EV incentives (depending on the region), which could significantly reduce the on-road price.
Competitors: Tata Nexon.ev, Mahindra XUV400, and Upcoming Rivals
Tata Nexon.ev
Price: ₹14.49 lakh – ₹19.49 lakh
Range: Up to 465 km
Unique Feature: Offers two battery pack options – Medium Range (MR) and Long Range (LR)
Mahindra XUV400
Price: ₹15.49 lakh – ₹17.49 lakh
Range: Up to 456 km
Unique Feature: Sporty dynamics and larger boot space (378L)
Upcoming Rivals
Tata Curvv EV
Maruti eVX
Hyundai Creta EV
(Expected to launch by mid to late 2025)
Expected Launch Timeline and Production Details
Launch Timeline
Maruti Suzuki has officially confirmed that the eVX will be launched in India by March 2025, with production starting by late 2024. A near-production prototype has already been spotted testing on Indian roads.
Global Production and Export Plans
The eVX will be manufactured at Suzuki’s Gujarat plant, which is being transformed into a key EV production hub.
Maruti plans to export the eVX to Europe and Japan, highlighting its global ambitions for EVs.
The eVX will serve as the template for future Maruti EVs, including compact electric hatchbacks and sedans.
Showcase at Auto Expo 2025
The final production version of the Maruti eVX is expected to debut at the Auto Expo 2025, ahead of its commercial rollout.
Bonus: Why the eVX Matters for Maruti and Indian EV Market
India’s EV adoption is on the rise, and Maruti’s entry could accelerate this trend due to its brand trust, wide dealer network, and after-sales service.
Key Reasons the eVX is a Game Changer:
First true mass-market EV SUV by India’s most trusted brand
High range and tech specs to match global EV standards
Could pressure rivals to offer better range/features at competitive prices
Will expand EV accessibility to Tier 2 and Tier 3 cities
Maruti’s CEO, Hisashi Takeuchi, has said the eVX will “redefine family EV ownership in India,” which indicates a strong customer-first focus.
The Countdown Begins
With the Maruti eVX, the brand is set to rewrite its legacy in the electric era. While the eVX is still months away from its official launch, the anticipation is growing rapidly — not just because it’s Maruti’s first EV, but because it has the potential to change the game in the electric SUV space.
From a 550 km range to futuristic design, Maruti is ticking all the right boxes. Whether it can dethrone the Nexon.ev or not remains to be seen, but one thing is certain: India’s EV landscape will never be the same again once the eVX hits the roads. You can buy it from the official Website: https://www.nexaexperience.com/e-vitara
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