New Car Launches Around Diwali 2025: Models Aiming to Capture Festive Demand
As Diwali 2025 approaches, the Indian automotive market is buzzing with excitement. The festival, falling in late October, traditionally sees a surge in car purchases, driven by auspicious buying sentiments and attractive offers from manufacturers.
This year, several automakers are timing their launches in the lead-up to Diwali, particularly in August and September, to capitalize on this festive demand.From refreshed sub-compact SUVs to groundbreaking electric vehicles and performance-oriented sedans, the lineup promises something for every buyer segment.
In this article, we explore the highly anticipated new car launches around Diwali 2025, focusing on their features, pricing, and how they position themselves in a competitive market. These models not only bring cosmetic and technological upgrades but also emphasize safety, efficiency, and modern amenities to appeal to festive shoppers looking for value and innovation.
Renault Kiger Facelift: A Refreshed Sub-Compact SUV for Budget Buyers
The Renault Kiger has been a popular choice in the sub-4-meter SUV segment since its debut, and the 2025 facelift aims to build on that success with timely updates just before the festive season.
Launched on August 24, 2025, the updated Kiger starts at an attractive ex-showroom price of ₹6.29 lakh, going up to ₹11.29 lakh for the top variants. This pricing strategy positions it competitively against rivals like the Nissan Magnite and Tata Punch, making it an ideal pick for first-time buyers or families seeking affordable yet feature-rich options during Diwali.
Externally, the facelifted Kiger features cosmetic enhancements that give it a fresher appeal. It includes full 360° LED lighting, encompassing daytime running lamps (DRLs), headlamps, tail lamps, and new LED fog lamps. The front and rear skid plates add a rugged touch, complementing its 205 mm ground clearance, which ensures better handling on varied Indian roads. New color options and redesigned alloy wheels further enhance its visual charm, making it stand out in traffic.
Inside, the cabin has been updated for improved comfort and modernity. Renault offers the Kiger in four new personas—Authentic, among others—allowing buyers to personalize their vehicle. Key additions include fresh upholstery patterns, ventilated seats in higher trims, and an enhanced infotainment system.
Safety has been prioritized with six airbags as standard across variants, a significant upgrade from previous models. Other features like a rearview camera and advanced connectivity options make it family-friendly.
Under the hood, the 2025 Kiger retains its reliable engine lineup, including a 1.0-liter naturally aspirated petrol (72 PS) and a 1.0-liter turbo-petrol (100 PS), paired with manual or automatic transmissions. This continuity ensures proven performance and fuel efficiency, with the turbo variant offering peppy acceleration for city and highway drives. Renault’s decision to keep the powertrains unchanged helps maintain affordability while focusing upgrades on aesthetics and features.
With Diwali bonuses and discounts likely to sweeten the deal, the Kiger facelift is poised to attract budget-conscious buyers. Its blend of style, safety, and value could boost Renault’s market share in the sub-compact SUV space, especially as festive demand peaks for compact, versatile vehicles.
Maruti Suzuki e Vitara: Pioneering Long-Range Electric Mobility
Maruti Suzuki, India’s largest carmaker, is making a bold entry into the electric vehicle (EV) segment with the e Vitara, its first long-range electric SUV. Set for a debut on September 3, 2025, this model is expected to disrupt the mid-size EV market with its impressive range and advanced features.
Priced competitively around ₹17-22.50 lakh, it aims to appeal to eco-conscious buyers during the Diwali season, when many opt for sustainable upgrades.
The e Vitara boasts a claimed range of up to 426 km on a single charge, making it suitable for both urban commutes and longer trips. It offers dual battery options—49 kWh and 61 kWh—with fast-charging capabilities that can replenish the battery from 10-80% in under an hour using DC chargers. This addresses range anxiety, a common concern for EV adopters in India.
Feature-wise, the e Vitara introduces several firsts for Maruti. It includes Advanced Driver Assistance Systems (ADAS) with features like adaptive cruise control, lane-keeping assist, and automatic emergency braking. The interior is modern, featuring a digital cockpit, a 10-speaker Infinity sound system, multi-color ambient lighting, and a 10-way powered driver’s seat. Safety is comprehensive, with six airbags plus a driver’s knee airbag and Electronic Stability Program (ESP) for enhanced control on challenging terrains.
Built on a dedicated EV platform, the e Vitara offers a spacious cabin and a premium feel, positioning it against rivals like the Tata Curvv EV and Hyundai Creta EV. Its electric powertrain delivers instant torque for smooth performance, while regenerative braking improves efficiency.
As Diwali 2025 nears, the e Vitara could benefit from government incentives for EVs, making it an attractive festive purchase. Maruti’s extensive service network will further reassure buyers, potentially accelerating India’s shift towards electric mobility.
Maruti Escudo: Bridging the Gap in Maruti’s SUV Lineup
Another exciting addition from Maruti Suzuki is the all-new Escudo, an SUV slotted between the Brezza and Grand Vitara. Scheduled for launch on September 3, 2025, it targets the competitive mid-size segment with an expected price range of ₹9.75-12 lakh. This positioning makes it a direct rival to the Hyundai Creta and Kia Seltos, ideal for families seeking more space and features without stretching budgets during Diwali.
The Escudo promises a larger cabin than the Brezza, offering ample room for five passengers and generous boot space. Enhanced features include a panoramic sunroof for an airy feel, Level-2 ADAS for safer drives, and a premium infotainment system with connected tech. It will likely come with hybrid options, combining petrol engines with mild-hybrid technology for better fuel efficiency.
Design-wise, the Escudo adopts a bold stance with sharp lines, LED lighting, and alloy wheels that enhance its road presence. The interior focuses on comfort, with high-quality materials, adjustable seats, and modern amenities like wireless charging and a 360-degree camera.
Powertrain details include a 1.5-liter petrol engine, possibly with strong-hybrid variants for eco-friendly performance. This setup ensures a balance of power and mileage, appealing to urban drivers.
With its launch timed just before Diwali, the Escudo could capitalize on festive offers, drawing buyers looking for a step-up from compact SUVs. Maruti’s reputation for reliability will be a key selling point in this crowded segment.
VinFast VF6 and VF7: Vietnamese EVs Bringing Innovation to India
Vietnamese automaker VinFast is entering the Indian market with the VF6 and VF7 electric SUVs, set for a September 2025 debut. These models feature cutting-edge technology and competitive pricing, estimated around ₹25 lakh for the VF6, targeting tech-savvy buyers during the Diwali rush.
The VF6, a compact EV, offers a WLTP-claimed range of up to 480 km with a 59.6 kWh battery, while the VF7 provides up to 450 km with a 75.3 kWh pack. Both support fast charging, making them practical for daily use.
Highlights include Level-2 ADAS, large touchscreens for infotainment, and smart connectivity features. The interiors are premium, with spacious seating and advanced driver aids like adaptive headlights.
VinFast’s focus on building a charging network in India will support adoption. These EVs could appeal to Diwali shoppers seeking affordable, feature-packed alternatives to established brands.
Mahindra Thar Facelift: Enhancing the Iconic Off-Roader
The Mahindra Thar, a favorite among adventure enthusiasts, gets a facelift in September 2025, with a reveal on September 1. Expected to start around ₹12 lakh, it retains RWD and 4WD options while adding cosmetic tweaks and more equipment.
Updates include revised exteriors, improved interiors with better tech, and enhanced safety features. Engines remain the same: 2.0L turbo-petrol and 2.2L diesel.
This facelift positions the Thar as a festive buy for those wanting rugged capability with modern comforts.
Skoda Octavia RS Facelift: Performance and Luxury Combine
Skoda is bringing back the Octavia RS facelift in September 2025, priced around ₹45-50 lakh. It features a 2.0L turbo-petrol engine delivering 261 bhp, sporty design elements, and luxury amenities like glossy black accents and advanced infotainment.
Imported as a CBU, it’s aimed at enthusiasts seeking thrill during Diwali.
Official Website
Renault Kiger Facelift
https://www.renault.co.in/cars/renault-kiger.html
Maruti Suzuki e Vitara
Maruti Escudo
https://www.nexaexperience.com/suv-cars?gad_source=1
VinFast VF6 and VF7
Mahindra Thar Facelift
https://auto.mahindra.com/suv/thar/THRN.html
Skoda Octavia RS Facelift
Final Words: A Festive Boost for the Auto Industry
These new car launches around Diwali 2025 highlight the industry’s push towards electrification, safety, and premium features. From the affordable Renault Kiger to the high-performance Skoda Octavia RS, buyers have diverse options. With festive discounts and schemes, this period could see record sales, driving economic growth in the automotive sector. Whether you’re upgrading to an EV or a rugged SUV, 2025’s Diwali promises exciting drives ahead.
You may also like to read: https://khabarkhabri.com/top-5-safest-cars-in-india-2025/