Tata’s Electric Offensive: The Harrier EV Hits the Roads | Tata Harrier EV launch
Tata Motors has taken a bold leap in India’s electric vehicle (EV) landscape with the launch and delivery commencement of the Tata Harrier EV Launch
. Positioned as the company’s most advanced and powerful electric SUV yet, the Harrier EV marks a pivotal expansion of Tata’s electric SUV portfolio and reinforces its ambition in a market increasingly focused on range, features, and performance.
Launch & Delivery Rollout
1. Bookings for the Harrier EV opened on July 2, 2025, following pricing announcements in late June .
2. Production began in early July 2025 at Tata’s Pune plant (Pimpri facility), with the first units rolling off the assembly line shortly thereafter .
3. Deliveries officially commenced during July, with customers receiving vehicles across India by the end of the month .
Pricing & Variant Breakdown
1. RWD (Rear‑Wheel Drive) variants featuring 65 kWh and 75 kWh battery packs are priced between ₹21.49 lakh and ₹27.49 lakh (ex-showroom), covering Adventure, Adventure S, Fearless+, and Empowered trims.
2. The AWD (All‑Wheel Drive) dual‑motor variant with the 75 kWh battery starts at ₹28.99 lakh (ex-showroom).
3. A Stealth Edition—a premium matte‑black variant—is also available, with pricing starting around ₹28.24 lakh and going up to ₹29.74 lakh for AWD versions.
Power, Range & Performance
1. The 65 kWh RWD versions deliver approximately 238 hp and 315 Nm, offering a claimed range of 538 km, as per MIDC cycle estimates .
2. The 75 kWh variants, including both RWD and AWD, offer up to 627 km of range; the AWD variant delivers 313 hp and 504 Nm, and accelerates from 0–100 km/h in just 6.3 seconds using Boost mode.
3. Charging capabilities include 120 kW DC fast charging, achieving 20–80% in about 25 minutes, and AC charging via 7.2 kW onboard charger .
Feature Suite & Interior Experience
1. The Harrier EV is built on Tata’s acti.ev+ platform (OmegaArc architecture) and features Level 2 ADAS with 22 driver-assist functions, including adaptive cruise control and autonomous emergency braking .
2. Inside, users get a 14.53‑inch Neo QLED infotainment screen, a 10.25‑inch digital driver display, panoramic sunroof, ambient lighting, ventilated powered seats, and a 540° surround‑view camera system (including under‑car visibility) .
3. Other highlighted features include vehicle-to-load (V2L) and vehicle-to-vehicle (V2V) power delivery, auto-park assist, digital key, and a JBL Dolby Atmos 10‑speaker audio system .
4. Safety-wise, the Harrier EV secured a 5-star Bharat NCAP rating, scoring 32/32 for adult occupants and 45/49 for child safety—the highest scores in its segment.
Strategic Significance in Tata’s EV Portfolio
1. The Harrier.ev expands Tata’s EV lineup beyond compact models like the Tiago.ev, Tigor.ev, Punch.ev, Nexon.ev, and Curvv.ev—making it the first compact crossover from Tata with AWD and extended range capabilities .
2. With the Harrier EV launch, Tata signals a renewed push into higher-volume, premium EV segments, aiming to reclaim dominance in an increasingly competitive market where rivals such as Mahindra BE 6/XEV 9e and BYD Atto 3 are making strides.
Market Reception & Outlook
1. Over 10,000 bookings were reported within 24 hours of launch, and waiting periods of two to three months are expected due to high demand .
2. While Tata’s EV market share had declined to around 35% by May 2025, the Harrier EV is viewed as a strategic effort to reclaim lost ground and showcase strength in range, performance, and premium features .
Final Verdict
The Tata Harrier EV launch and its delivery rollout in July 2025 underline Tata Motors’ ambition to solidify its leadership in India’s electric SUV arena. With its powerful dual‑motor AWD variant, best‑in‑class range, robust safety credentials, and a tech‑rich cabin, the SUV sets new benchmarks. As bookings surge and the company’s deliveries begin nationwide, Tata’s electric offensive is firmly in motion. You can visit official website of Tata Harrier EV: https://ev.tatamotors.com/harrier/ev/overview.html
You can also read: https://khabarkhabri.com/mahindra-freedom_nu-launch-august-2025-230/